Nick Lakiotes

Creative Director / Brand Designer

nicklak@mac.com

Profile

Creative director and brand designer working across identity, campaigns, motion, and digital storytelling. The work sits between clear strategic thinking and memorable visual systems.

Experience

Senior Director, Brand and Creative

TripleLift / 2021 - 2024

  • Led brand and creative direction across marketing, product storytelling, events, sales enablement, and executive communications.
  • Built campaign systems, presentation frameworks, event identities, and visual systems for cross-channel brand initiatives.
  • Partnered with marketing, sales, product, and leadership teams to translate complex adtech narratives into clear, ownable creative.

Art Director / Designer

iHeartMedia / 2014 - 2021

  • Designed campaign identities, co-branded systems, digital assets, print, signage, social creative, and live-event materials.
  • Created visual systems for national entertainment campaigns, artist promotions, festival partnerships, and branded media programs.
  • Worked across marketing, sales, production, and partner teams to bring campaign creative into market.

Creative Direction and Design

Independent / Ongoing

  • Develops brand identities, campaign systems, motion-led visual direction, and digital portfolio experiences.
  • Focuses on clear storytelling, sharp visual systems, presentation design, image direction, and creative strategy.

Capabilities

  • Creative Direction
  • Brand Identity
  • Campaign Systems
  • Art Direction
  • Presentation Design
  • Motion Direction
  • Digital Design
  • Event and Experiential Creative
  • Executive Storytelling

Tools

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Figma
  • Keynote
  • PowerPoint