Entertainment Campaign

iHeartMedia

A campaign identity and visual system for Macy's iHeartRadio Rising Star, built to connect music, fashion, and pop culture across retail, digital, print, and live event touchpoints.

ClientMacy's + iHeartMedia

RoleDesign and Art Direction

CategoryEntertainment Campaign

Overview

Macy's partnered with iHeartMedia to spotlight emerging artists through a fan-voted campaign that created a path to the iHeartRadio Music Festival while connecting the brand with a younger, highly engaged audience through music and culture.

Challenge

The challenge was to unite two iconic brands into one cohesive campaign identity. Macy's and iHeartMedia needed a logo lockup and design system that could promote the campaign, respect both brand equities, and scale seamlessly across digital, print, signage, social, broadcast, web ads, in-store, and live-event environments.

Strategy Pillars

Brand Balance

Macy's and iHeartMedia each brought strong brand equity, so the system needed to feel shared rather than forced. The creative brought both identities together through a clear logo lockup and campaign language that felt instantly recognizable.

Fan Engagement

The campaign was built around audience participation, giving fans a role in helping emerging artists move closer to the iHeartRadio Music Festival. The design needed to make that journey feel simple, energetic, and easy to understand.

Multi-Channel Scale

The visual system had to perform across a wide range of placements, including social, digital, web ads, print, signage, broadcast, in-store, and live-event materials. Every touchpoint needed to feel connected while still working within its own format.

Results

A flexible campaign identity gave the program one recognizable look across the Rising Star logo lockup, digital media, print pieces, onsite signage, and event activations.

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Application

Macy's iHeartRadio Rising Star live stage application

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